{"id":4137,"date":"2023-01-25T13:32:03","date_gmt":"2023-01-25T17:32:03","guid":{"rendered":"https:\/\/gemba-walk.com\/?p=4137"},"modified":"2023-01-25T13:32:03","modified_gmt":"2023-01-25T17:32:03","slug":"getting-the-most-out-of-your-retail-floor-team","status":"publish","type":"post","link":"https:\/\/gemba-walk.com\/en\/blog\/article\/getting-the-most-out-of-your-retail-floor-team\/","title":{"rendered":"Getting the most out of your retail floor team"},"content":{"rendered":"

A strong and effective retail sales team can help drive revenue, increase customer loyalty, and make your company stand out from competitors. However, it takes more than just hiring talented people to create an effective sales team; you must also train them with the skills they need to succeed.<\/p>\n

The good news is that there are some simple yet powerful tips for increasing the effectiveness of your retail sales team. From providing comprehensive training to establishing clear goals and objectives, these tactics will ensure that everyone on your sales force is working towards the same goal: maximizing profits while enhancing customer satisfaction. In this article, we share tips to optimize the potential of your retail sales team.<\/p>\n

Why is working in retail so stressful?<\/h2>\n

Jobs related to customer service are closely linked to high levels of stress. There are several reasons to which these high rates can be attributed:<\/p>\n

Long working hours: one of the most frequent arguments is the number of hours employees have to work, and to this we can add that in many occasions working hours vary constantly.<\/p>\n

Time away from loved ones: long working hours result in a significant reduction of time spent with family or loved ones.<\/p>\n

Cranky customers: this is probably one of the most repeated complaints by retail workers. Dealing with the public often means dealing with angry or upset customers, which can result in tense and complicated situations.<\/p>\n

Special days: in the case of special or festive dates (Christmas, sale days, among others), working hours are often more intense than usual. Added to this is the high number of customers who visit retailers during these dates.<\/p>\n

9 tips to increase the effectiveness of your retail sales team<\/h2>\n

Perform Gemba walks<\/h3>\n

Gemba walks<\/a> are a technique based on walking the floor and observing the workplace. This strategy aims to increase the productivity of a business and safety of workers. As the name of the technique indicates, it consists of walking and touring the work site, using a previously prepared and generally standardized list.<\/p>\n

This list serves as a guide for the evaluators, who use it to have an adequate and systematized follow-up of the processes, improve their performance, and detect areas and opportunities for improvement. Besides allowing a better control and thorough knowledge of the processes, Gemba walks encourage employees to participate more actively.<\/p>\n

Why walk the floor of your business?<\/a><\/p>\n

Use assessment tools<\/h3>\n

Retailers can take advantage of assessment tools<\/a>, which are designed analyze the skills of employees. This allows managers to have more information about their team, which facilitates decision-making when it comes to taking measures to enhance retail workers’ strengths and correct weaknesses.<\/p>\n

If you\u2019re interested in testing your workers\u2019 skills or in improving your recruitment practices, HRID<\/a> has more than 20 years of experience developing assessment tools that suit different organisations\u2019 selection needs. Their solutions have been developed by academics, human resources professionals, and experts in the field of psychometric testing.<\/p>\n

Here are examples of assessment tools:<\/p>\n